Art Direction - Luxurious and Glamorous Yacht
Sunborn London Superyacht Hotel
Concept design establishes a foundational framework that steers the development and realization of a project, ensuring a cohesive and well-guided evolution from vision to completion.
Client:
Sunborn Group
Date:
June 2023
Re-imagining the Future of Space
The Rustic Elegance Cabin is designed to combine the warmth of rustic charm with sophisticated elegance. The goal is to create a cozy, inviting retreat that offers both comfort and style. The design incorporates natural materials, warm wood tones, and elegant finishes to evoke a sense of refined, country living.
Conceptualization and Planning
This phase involves creating a design concept that marries rustic charm with elegant details. Mood boards highlight the use of natural woods, warm tones, and luxurious fabrics. Detailed planning includes selecting rustic yet refined furniture, as well as coordinating accessories that enhance the cozy, sophisticated atmosphere.
Implementation and Styling
The implementation phase focuses on bringing the rustic elegance concept to life. The living room features a large, distressed leather sofa, a reclaimed wood coffee table, and a stone fireplace. The kitchen showcases custom cabinetry with a vintage finish, a farmhouse sink, and high-end appliances. The bedroom is designed with a four-poster bed, plush textiles, and a cozy reading nook. The bathroom includes a freestanding tub, a wooden vanity, and elegant fixtures, providing a luxurious retreat with a rustic touch.
Client Feedback
The Sunborn Hotel
Sunborn London Yacht Hotel is a unique luxury accommodation option located in Royal Victoria Dock, East London. This floating superyacht hotel offers a blend of modern elegance and nautical charm, featuring a sleek exterior with polished decks and expansive glass walls. Inside, guests are treated to luxurious furnishings and well-appointed rooms that include options such as Yacht Classic Rooms, Executive Rooms, and spacious suites, all designed for comfort and style.
The hotel’s location provides stunning views over the River Thames towards iconic landmarks like Canary Wharf and The O2 Arena. It is conveniently situated near the ExCeL London exhibition centre, making it an ideal choice for business travelers and event attendees. Additionally, the hotel is accessible via various transport options, including the nearby Custom House DLR station and the Emirates Cable Car, which enhances its appeal as a memorable destination in London.
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